With 88 percent of protein users drinking their powder at home, and 66 percent currently using it away from home four time a week, the powder industry is losing out on new usage occasions. Their feedback was clear this new format will help them take their powdered products on the go more easily and, because it is convenient, they would use it more often and in more places, thus increasing product consumption and sales.ĭuring the development of this pouch format, consumers revealed five elements ideal for taking powder on the go:ĥ. Sixty-six percent of consumers of powder mixes use it away from home at least four times a week. Throughout the development of BlenderPak, we worked with consumers who regularly use powder in the concept and final design verification phases. The patented MixingMesh technology helps break up the clumps of powder and deliver a smooth beverage. The pouch is pre-filled with one serving of powder, so the consumer only needs to fill the pouch with water and shake. The format of the pouch is designed to increase new usage occasions away from home and invite more users to powder drink mix categories, such as protein powders, fruit drinks, nutraceuticals, meal replacement shakes or fiber supplements.īlenderPak is a single-serve pouch with a rigid fitment inside that acts both as a gripping structure and mixing ball. The spout offers consumers several benefits, but we asked ourselves, “Is there a better way to combine flexible and rigid structures?”Įarlier this year, a new format called BlenderPak was launched. Baby food, motor oil, hand soap all have the same format but not the same consumer interaction. But, we’ve also seen a “sea of sameness” at retail, particularly evident in the spouted pouch category. When developing new solutions in the packaging world, we need to ask ourselves, “Is there a better way?”įlexible packaging has exploded in recent years, and for good reasons: Lower distribution costs, accessibility of customizable solutions and less waste. This article written by Steve Callahan, General Manager of Perimeter, was originally published in Flexible Packaging Magazine.īig packaging ideas are born out of three small words: A better way.
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